August 11, 2020: Great news, former Vice President Joe Biden announced Senator Kamala Harris (D-Calif.) as his running mate and a new logo was unveiled that includes Harris’ name. Harris is only the fourth woman to be included in a major party presidential nominee’s campaign logo.
The new Biden logo designed by Jonathan Hoefler uses the sans-serif typeface Decimal. Decimal was released in 2019 by Hoefler & Co., the type foundry behind former President Obama’s
campaign typeface Gotham. Decimal was inspired by vintage watch
lettering and makes the new logo appear sturdier.
The designer behind Harris’ 2020 primary logo, Ben Ostrower, thinks the updated logo is “a logical and elegant evolution of the brand. “Decimal is a gorgeous typeface and a perfect fit for the Biden campaign.”
#VoteBidenHarris2020
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